Social media: make it worthwhile

social mediaA question that comes up when discussing social media is, “Are we getting the results we’re looking for from our videos, podcasts, photo galleries, audio slide shows, Tweets and blogs?”

Ricky Van Veen (’03) in an article on CNN Tech today says before making a video, ask why anyone would want to watch it. Van Veen was the keynote speaker at the Mashable Media Summit in New York, and is the founder of CollegeHumor. “We only shoot for 9s and 10s [on a scale of 10],” Van Veen said, “On the Internet, 5s and 6s don’t matter.”

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