The Arizona Republic

Facebook, Other Social Media Give Users ‘Persona’ Power

“People who are on Facebook occasionally go on and post status updates, like ‘I am having a bad day’ or ‘I like this music group,’ ” says Ananda Mitra, communication professor at Wake Forest University in North Carolina. “They might not be conscious of it, but at that very moment, they have described themselves, and anyone who stumbles on that page would immediately create (a mental picture of) them.”

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