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When to Negotiate: How to Get a Better Deal on Just About Everything “Focus on the result, not on the misplaced embarrassment for asking,” says Charles Lankau, professor of practice at Wake Forest University. “As a consumer in today’s economy, just ask yourself, ‘Am I about to spend some money?’ If the answer is yes, negotiating is almost always appropriate.” One tip: Track your results.“I keep a note card in my glove box and jot down every time I do better with a purchase,” Lankau says. “It’s a great motivator. We all do this with weight loss and getting out of debt.”

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