The Atlantic

mitra.ananda

The Rise of the Zuckerverb: The New Language of Facebook Sentences [have] become mere instruments for sharing easy-to-digest morsels of personal information. (Ananda Mitra, a professor of communication at Wake Forest University, has dubbed these morsels “narbs” short for “narrative bits.”) All of this represents a re-engineering of the very syntax of natural language, and to what aim? Is it designed for “telling one’s story,” or for satisfying the needs of advertisers looking to collect personal data for targeted marketing?

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