USA Today

allman.martha

More college officials learn about applicants from Facebook: The number of college admissions officials using Facebook to learn more about an applicant has quadrupled in the past year, underscoring the effect social media has on U.S. culture and academic life, a survey shows. Googling is nearly as prevalent.The rise suggests a growing acceptance of the practice, despite concerns that it invades student privacy.…Others offer a more positive reason for checking an applicant’s Facebook profile. Wake Forest University Admissions Dean Martha Allman says her younger staffers like to see (an applicant’s) “digital personality.”

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