January 5th, 2012
Not Everyone is Basking in Iowa’s Afterglow: With Bachmann out of the race and Perry’s fate still uncertain, the spoils could go to Santorum, who would consolidate the evangelical vote and then would need to broaden his appeal, according to Allan Louden, a professor of political communications at Wake Forest University in North Carolina.
“If you take Bachmann and Perry out of the picture, the evangelicals have nowhere else to go,” Louden said. “They aren’t going to go to Romney, and they aren’t going to go to Newt.” …
He said Bachmann, who briefly looked like a possible front-runner after garnering the support of evangelicals with her ultra-conservative message, ultimately suffered from overexposure.
“Voters heard the same lines over and over; she was so on-message as to not have depth,” Louden said.
Gingrich’s campaign, meanwhile, was comparing his fourth-place finish to Sen. John McCain’s 2008 Iowa showing, in which he finished fourth but went on to become the party’s nominee.
The key difference, Louden noted, is that McCain didn’t even run in Iowa.…