Fox Business


Debate Cheat Sheet: What Each Candidate Must Do To Win: Communication Professor Allan Louden was interviewed by Fox Business on what voters will be looking for during the first Presidential debate. …

“After a debate, if you ask people of their impressions, about a third of comments will be about character — whether they liked the candidate — a third will be content, and a third will be interactional — how they treated and interacted with each other.”…

“[The candidates] have to be aggressive and show leadership and take it to the other person, but in a way that is not demeaning,” warns Louden. “You can be highly critical but respectful. Don’t sigh, don’t roll your eyes,  don’t curse and don’t show disdain.”

The article appeared Oct. 3 and was written by Kathryn Buschman Vasel.

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