Site Content

Decrease in Halloween spending is nothing to get spooked about

Spending on Halloween down from last year
A survey conducted by the National Retail Federation estimates that 158 million Americans will celebrate Halloween, down from 170 million last year. The survey also estimates that the average person will spend $75.03 on such items as candy, costumes and decorations, slightly less than the $79.82 spent last year. Marketing professor Roger Beahm says he doesn’t expect the Halloween spending trends to change that much,” Beahm said. “Yeah, there will be year-to-year fluctuations based on how the economy is at the time, but I think this long-term trend is going to continue.” Beahm is executive director of the Wake Forest University Center for Retail Innovation, a retail marketing center established within the School of Business to create knowledge and cultivate industry leaders through data analytics and channel partner collaborations.

Category: Faculty News | Tag: , , , ,