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In five years, Thanksgiving Day shopping may be a new tradition

All day shopping frenzy on Thanksgiving

In an interview with national retail writer Anne D’Innocenzio on Black Friday creep, professor of marketing Roger Beahm says he expects that it’s just a matter of time, perhaps five years or so, before most chains are open all day on Thanksgiving. “The floodgates have opened,” Beahm says. “People will turn Thanksgiving Day shopping into a tradition as they historically have on the day after Thanksgiving … And stores don’t want to be left behind.”

 

 

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