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‘Good marketers never rest,’ says retail expert

Christmas is over, so what’s next? More shopping: Associate Professor of Marketing Sheri Bridges says consumers are still buying after Christmas, though they’re focusing on needs rather than wants. “Good marketers never rest,” she told News & Record reporter Jonnelle Davis. “Before Christmas is over, they’re already working on the next sale. We have become very savvy shoppers. And so I think that what we need to do is wait and see what kind of bait — what kind of lure — the retailers are going to toss out to get us back in the stores. … They cannot afford to sit there with all that pretty merchandise on the shelf.”

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