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From USA Today to The New York Times Wake Forest is making news

During the first quarter of 2014, Wake Forest University experts were featured in national news outlets from CNN to The Washington Post to Yahoo! to ABC and The New York Times. Wake Forest News (PDF) features national and local news clips, and campus highlights.

Why unionizing college sports is a bad call

Why unionizing college sports is a bad call: In an op-ed appearing in the Wall Street Journal, Nathan Hatch, president of Wake Forest and chairman of the NCAA Division I board of directors and Lou Anna Simon, president of Michigan State University and chairwoman of the NCAA executive committee express concern over the move to unionize college athletics. “We oppose the effort to bring labor unions into college sports. One group of athletes is not more hardworking, more dedicated or more driven than another. Unionization will create unequal treatment not only among student-athletes competing in different sports, but, quite possibly, even among student-athletes on the same team.…To call student-athletes employees is an affront to those players who are taking full advantage of the opportunity to get an education.”

WFU business school ranks #1 in academic quality

Bloomberg Businessweek ranked Wake Forest University’s undergraduate business program first in the nation for academic quality for the sixth consecutive year and 11th overall. “The Best Undergraduate Business Schools” ranking report was released on April 4. The Wake Forest University School of Business improved significantly in student satisfaction and recruiter sentiment to drive the ranking up 7 spots from 18th overall in 2013.

“The combination of a rigorous education and hands-on internship experience prepares students to succeed in their new careers,” said Dean of Business Steve Reinemund. “We are very proud to achieve the top academic quality rank for the sixth consecutive year, and applaud our hard-working students and dedicated faculty and staff for this achievement.”

It’s tax time: Splurge when hiring an accountant

5 Times to Splurge and 5 Times to Save: In a personal finance article in US News and World Report Money, business professor Charles Lankau says you can’t afford to hire a bad accountant. “About 70 percent of American families have both spouses working, and middle-class and upper-middle class families don’t have time to do taxes properly. One big thing people waste money on is missed tax breaks that an accountant will be aware of. Accountant fees generally include audit protection as well.”

SAT success correlates with family income, grades do not

The Story Behind the SAT Overhaul: In a story for The New York Times Magazine on the SAT Overhaul, Todd Balf featured Wake Forest’s test optional policy and interviewed Joseph A. Soares, the sociology professor whose research has focused on weaknesses surrounding standardized testing. Balf writes:

Around the time the report came out — and following the publication of “The Power of Privilege,” by the Wake Forest University sociology professor Joseph A. Soares, an account of the way standardized tests contributed to discriminatory admissions policies at Yale — Wake Forest became the first highly rated institution (it regularly appears as a Top 30 university on the U.S. News & World Report college rankings) to announce a test-optional admissions policy. Follow-up studies at Wake Forest showed that the average high-school G.P.A. of incoming freshmen increased after the school stopped using standardized-test scores as a factor. Seventy-nine percent of its 2012 incoming class was in the top 10 percent of their high-school classes. Before going test-optional, that figure was in the low 60s. In addition, the school became less homogeneous. “The test highly correlates with family income,” says Soares, who also edited a book that, in part, examines the weak predictive validity of the SAT at the University of Georgia, Johns Hopkins University and Wake Forest. “High-school grades do not.” He continued, “We have a lot more social, racial and lifestyle diversity. You see it on campus. Wake Forest was a little too much like a J. Crew catalog before we went test-optional.”

SAT is no predictor of work success

Do SAT scores belong on your resume?: A recent blog post in the Wall Street Journal questions the value of employers asking applicants for their SAT scores. Joseph Soares, a sociology professor at Wake Forest University and author of “SAT Wars” is quoted in the piece. “It’s a terrible idea,” he says. “Even according to the test designers, this is supposed to predict, at best, grades in the first year of college. [The SAT] is not supposed to be a test that captures how well you’re going to do in life.”

Higher education must help grads secure employability over a lifetime

Colleges ramp up career guidance for students: In a story for USA Today on higher education and job preparation, Mary Beth Marklein writes that Wake Forest was one of the earliest adopters of a more career-focused campus. Andy Chan, vice president of Wake Forest’s Office of Personal and Career Development, explains that an upgrade in career services reflects the changing nature of the workplace. “Unlike earlier generations, young professionals today are likely to switch jobs multiple times,” he says. “It’s imperative for universities to help equip young people with the tools and the mindset of, ‘How am I going to be employable over my lifetime?’”

WFU-designed aircraft used for ecological monitoring

Drones to add flying eye on our ecosystem: Wake Forest biology graduate student Max Messinger and biology professor Miles Silman are featured in the News & Observer. Their remote controlled helicopter and fixed-wing aircraft are used to create photo mosaics for ecological monitoring. Messinger and Marcus Wright, a Wake Forest chemistry lab manager, received funding from CEES and the National Science Foundation to assemble and test two different drones for use in the Peruvian cloud forest. The first, a copter drone, relies on eight small propeller units and is capable of flying at 15 mph for up to 20 minutes at a time. It can be equipped with either a conventional visible light or thermal imaging camera to gather data on everything from leaf and flower characteristics to temperature readings and animal behavior. Their second robot resembles a small airplane. Launched like a javelin, it uses a single electric motor and propeller to fly up to 50 mph for over an hour.

Super Bowl: When America watches the commercials

Why Super Bowl is a distinctly American cultural event: “Companies developing ads for the Super Bowl usually go above and beyond to make sure their messages stand out,” writes Roger Beahm, professor of marketing and executive director of the Center for Retail Innovation at Wake Forest University School of Business. “Getting into high-stakes Super Bowl advertising is still a big gamble. This year a 30-second spot cost advertisers a cool $4 million or over $133,000 per second. But with more than a third of the entire U.S. watching, advertisers gladly pay the high out-of-pocket cost for this level of reach – and to compete for most memorable Super Bowl ad.” Beahm’s opinion piece ran in Fox News on January 31, 2014.

 

 

Instant gratification of cell phone photos may be hard for toddlers

Toddlers love selfies: Parenting in an iPhone age — In a story about toddlers and cell phones, psychology professor Deborah Best tells Associated Press reporter Gillian Flaccus: “The instant gratification that smartphones provide today’s toddlers is ‘going to be hard to overcome.’ “They like things immediately, and they like it short and quick,” says Best. It’s going to have an impact on kids’ ability to wait for gratification. I can’t see that it won’t.”